The importance of including a face serum in your skincare routine | AVYA Skincare

The importance of including a face serum in your skincare routine

posted 2020 Aug

Keeping your skincare regimen simple and balanced with the right skincare products can sometimes seem like a task in and of itself. With all of the new types of products coming to the market it’s easy to get overwhelmed with options.

You may feel daunted by the task of figuring which types of products will be best to invest in, but one particular product that we believe should be a part of every morning and evening routine is face serum.

Serums are so beneficial to your routine for many reasons, so we wanted to share with you our take on why they are a skincare must-have.

What is face serum?

A serum is a liquid or gel-based product that is designed to deliver a highly concentrated amount of active ingredients to your skin. You can find serums made to target a multitude of skin concerns from acne to anti-aging and everything in between. Serums tend to be made up of small molecules which allow the ingredients to penetrate deeper into the skin.

One of the biggest differences between serums and other products is what they leave out. Serums tend to steer away from moisturizing ingredients such as petrolatum or mineral oil that keep water from evaporating. In fact, most serums are water-based and contain fewer thickening and lubricating agents. While some people use serums instead of moisturizers due to having oily skin, its best to use a serum and seal it with the right face moisturizer.

How do I choose which serum is best for me?

Incorporating a serum that is created to address more than one skin issue is a good idea since they pack such a powerful punch. says to look for serums that are packed with botanicals, hydrating ingredients, and antioxidants like Vitamins C, E and A.

AVYA’s Anti-Aging Power Serum contains ancient Ayurvedic ingredients like neem, peony, and turmeric extracts that soothe skin and decrease inflammatory issues. It also contains active medical-grade ingredients like Vitamin C, that fight hyperpigmentation and help to prevent signs of aging like fine lines and wrinkles while boosting collagen regeneration and improving your face’s overall texture and appearance.

Finding the right serum and staying consistent with your regimen can help change your skin quite drastically.

Why are serums usually more expensive than regular moisturizers?

The real answer here lies in the concentration of active ingredients. Serums are often the costliest products in many skincare lines. However, a one-ounce container of serum can and should last months when applied properly making it a worthwhile and effective investment. Just a few drops of a great face serum can go a very long way.

I found the right serum, now how do I use it?

Having the right products but using them in the wrong order can impact their efficacy. According to, a general rule of thumb is to apply your products based on their thickness, starting with lightweight products and finishing with the thicker ones. For instance you would apply a face moisturizing cream, like our Night Moisturizer, last in your nighttime routine because it’s consistency is richer than an essence or face oil, the same applies to your serum.

Generally, a serum is best applied to a clean face. It’s great to use a face cleanser, like our Gentle Cleanser night cream for instance, that isn’t harsh on delicate facial skin and will wash away impurities without irritating stripping skin’s moisture.

After you’ve cleansed and toned, your face is ready for a serum. Following your serum with a moisturize will help seal your skin and give the active ingredients a chance to do their work. AVYA’s Anti-Aging Power Serum has been clinically proven to even skin-tone, create overall brightness and restore skin’s natural radiance.

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