The human spectrum of melanin pigment leads to different challenges in skincare. Across the globe, higher levels of melanin are also associated with differences in oil gland (sebum) concentration, reduced skin hydration, increased skin thickness and uneven skin tone.
Most of today’s skincare products are not focused on melanin, but on wrinkle reduction. While treating wrinkles is all well and good, the current skincare market does not adequately focus on the global skin diversity challenges we believe are critical to today’s woman.
With AVYA, we are shifting the skincare paradigm to focus on the attributes of skin with higher melanin concentration.
1. Blockade of ultra-violet (UV) light
To protect the skin from UVA and UVB environmental damage.
2. Non-comedogenic moisturizer
To hydrate the epidermal and dermal layers, which in turn reduces fine lines.
To improve complexion by increasing turnover of the epithelium (the biological equivalent of microdermabrasion).
4. Melanin control agent
To reduce melanin irregularity that can lead to patches of pigment irregularity. (Regulating the melanin pathway in all skin tones leads to improved complexion.)
To reverse the skin injury caused by sun exposure and improve skin tone.
6. Low-detergent gentle skin cleanser
To remove dirt, oil, and makeup without stripping or drying skin.