Melanin: The Ultimate Protector

Melanin is a remarkable molecule that functions as the body's built-in UV protection. Every one of us, regardless of skin tone, has countless melanin molecules in our skin. Exactly how many depends on our heritage - specifically how close our ancestors lived to the equator, and how their skin adapted to protect them from the sun.  Melanin is produced in the outer layers of the skin (epithelium), and becomes directly infused into almost every epithelial cell.

Different Levels, Different Challenges

The human spectrum of melanin pigment leads to different challenges in skincare. Across the globe, higher levels of melanin are also associated with differences in oil gland (sebum) concentration, reduced skin hydration, increased skin thickness and uneven skin tone.

Most of today’s skincare products are not focused on melanin, but on wrinkle reduction. While treating wrinkles is all well and good, the current skincare market does not adequately focus on the global skin diversity challenges we believe are critical to today’s woman.

With AVYA, we are shifting the skincare paradigm to focus on the attributes of skin with higher melanin concentration.

Six Components of High Quality Skincare

1. Blockade of ultra-violet (UV) light

To protect the skin from UVA and UVB environmental damage.

2. Non-comedogenic moisturizer

To hydrate the epidermal and dermal layers, which in turn reduces fine lines.

3. Retinoid

To improve complexion by increasing turnover of the epithelium (the biological equivalent of microdermabrasion).

4. Melanin control agent

To reduce melanin irregularity that can lead to patches of pigment irregularity.  (Regulating the melanin pathway in all skin tones leads to improved complexion.)

5. Antioxidants

To reverse the skin injury caused by sun exposure and improve skin tone.

6. Low-detergent gentle skin cleanser

To remove dirt, oil, and makeup without stripping or drying skin.